This shouldn’t come as a surprise, but it might for some, that just implementing a new benefit isn’t enough.
If you want your organization to utilize the benefits you’ve worked so hard to procure, you must also provide consistent communication on these benefits.
Depending on your organization’s structure, communication could look like:
- Email outreach
- Direct mail
- SMS outreach
- Fliers on bulletins
- Including video or written content to your intranet
While these five all provide more information, three of the above are more actionable and two are more passive. If you choose to include fliers on bulletins and content to your intranet, it’s typically a good idea to also choose a communication type that is more actionable.
Even if your employees don’t use them right away, it provides more visibility into their availability so they are there when/if they are needed.
Today, let’s focus on email templates to communicate your benefits.
4 benefits communication email templates
We’ve drafted four email templates for you to use as you see fit. Please update with the verbiage that works for your organization.
The following two templates are more professional in tone.
Professional Email Template 1
Subject: Important: Your Comprehensive Benefits Package
Dear [Employee’s Name],
We hope this email finds you well. As part of our commitment to providing you with a supportive work environment, we wanted to take a moment to remind you of the comprehensive benefits package available to you as an employee of [Company Name]. We believe that understanding and utilizing these benefits is essential for your well-being and overall job satisfaction.
Please take a few minutes to review the following key benefits available to you:
- Medical, dental, and vision insurance coverage
- Retirement savings plans, including a matching contribution from the company
- Flexible spending accounts for healthcare and dependent care expenses
- Paid time off, including vacation days, sick leave, and holidays
- Employee assistance program for mental health and counseling services
- Wellness programs and resources for maintaining a healthy lifestyle
- Educational assistance programs for professional development opportunities
We encourage you to familiarize yourself with the details of each benefit by referring to the employee handbook or visiting the HR portal on our company intranet. If you have any questions or need further clarification, please don’t hesitate to reach out to your HR team at [HR contact information].
We believe that these benefits play a crucial role in your overall satisfaction and well-being as an employee, and we are committed to supporting you throughout your journey with us. Thank you for being a valued member of our team.
Warm regards,
[Signature]
Professional Email Template 2
Subject: Understanding Your Employee Benefits: Empowering You for Success
Dear [Employee’s Name],
We hope this email finds you in good spirits. As an integral part of our organization, we want to ensure that you are aware of the valuable benefits available to you. Our goal is to empower you to make the most of these benefits and enhance your overall work experience.
Here are some key benefits that you have access to:
- [Benefit]
- [Benefit]
- [Benefit]
- [Benefit]
These benefits are designed to support you and contribute to your overall well-being. We appreciate your dedication and commitment to our company’s success and want to ensure that you have the tools you need to thrive.
We encourage you to explore the complete details of each benefit in our employee handbook or by visiting the HR portal on our company intranet.
If you have any questions or need assistance, our HR team is always here to help. You can reach out to them at [HR contact information].
Best regards,
[Signature]
Similarly, here are two additional email templates that are written more casually.
Casual Email Template 1
Subject: Awesome Perks You Didn’t Know You Had!
Hey [Employee’s Name],
We hope you’re well. We wanted to take a moment to remind you of the fantastic benefits you have as part of the [Company Name] family. It’s like having a secret treasure trove of perks just waiting for you to explore!
Some of the benefits you have available include:
- Rock-solid health insurance coverage: Medical, dental, and vision, all in one package!
- Sweet retirement savings plan: Contribute a little, and we’ll match it, helping you build your future fortune!
- Flexible spending accounts: Save money on healthcare and dependent care expenses—like getting an extra 20% off everything!
- Time to chillax: Generous paid time off, including vacation days, sick leave, and company holidays—go ahead, take that much-needed break!
- Support when you need it: Our employee assistance program is like having your personal superhero therapist, ready to save the day!
- Get your wellness on: Fitness programs, resources, and more to keep you feeling fit and fabulous!
- Learn, grow, and conquer: Our educational assistance programs are here to fuel your brainpower!
Feel free to dive deeper into the details by checking out our employee handbook or visiting the HR portal on our company intranet.
If you have any questions or need help, please reach out at [HR contact information].
Remember, these benefits are yours to utilize whenever you need them. We’re thrilled to provide benefits for you that provide assistance when or if you need them.
Cheers,
[Signature]
Casual Email Template 2
Subject: Your Top-Notch Perks: Benefits Available to You When You Need Them
Hi [Employee’s Name],
We hope this email finds you well.
We wanted to give you a friendly nudge to remind you of the benefits you have access to with [Company Name].
Your benefits include:
- [Benefits]
- [Benefits]
- [Benefits]
- [Benefits]
If you want to dive deeper into the details of any of these programs, head to the HR portal on our company intranet. And remember, if you need any help or have questions, please reach out to your HR team at [HR contact information].
Best,
[Signature]
Consistent communication is key
Employers should communicate benefits to their employees for several reasons:
- Attract and retain employees
- Enhance employee satisfaction
- Improve employee well-being
- Boost productivity
None of these should come as a surprise for why to offer benefits, but they apply to communicating your benefits as well.
Overall, effective communication of benefits can lead to a more engaged and satisfied workforce, which can have a positive impact on a company’s bottom line.
Which of the above templates would you use–more professional or more casual?
